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  • Publication date: 05.03.2024.
  • Published on HRČAK: 11.03.2024.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other


Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial


GENDER DIFFERENCES IN GENERATION Z IN CONTEXT OF TRADITIONAL SOCIAL MEDIA USAGE (page 1-12)

Matea Matić Šošić
Original scientific paper


CUSTOMER ATTITUDES TOWARDS E-COMMERCE: CASE OF BOSNIA AND HERZEGOVINA (page 13-24)

Almir Peštek, Nadija Hadžijamaković
Original scientific paper


HOW DO WE BEHAVE IN A DIGITAL ENVIRONMENT? – THE IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR (page 39-54)

Valentina (Čabula) Medven, Tihana Cegur Radović, Mirjana Cibulka
Preliminary communication


APPLICATION OF DECISION TREE TO THE PROBLEM OF COMPANY EXPANSION INTO NEW MARKETS (page 55-66)

Toni Crljen, Nikola Kadoić, Dijana Oreški
Preliminary communication


LEAN MANAGEMENT IMPLEMENTATION: CASE STUDY (page 67-76)

Bruno Mataušić, Marina Klačmer Čalopa, Karolina Kokot
Preliminary communication


MAPPING THE CUSTOMER EXPERIENCE: UNVEILING THE CUSTOMER JOURNEY IN THE NAIL INDUSTRY (page 77-88)

Davor Širola, Robert Strahinja, Maja Arbanas
Preliminary communication


A REVIEW OF THE DEVELOPMENT OF STEWARDSHIP THEORY USING THE METHODS OF BIBLIOMETRIC ANALYSIS (page 117-128)

Nikolina Posarić, Lorena Pikl
Review article


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