Obrazovanje za poduzetništvo - E4E, Vol. 14 No. 1, 2024.

Table of contents

Full text

Artificial intelligence and the effectiveness of marketing messages (page 7-14)

Mihael Plećaš, Karla Paola Paunović
Preliminary communication

The influence of entrepreneurial education on the development of entrepreneurial intentions of young people (page 15-24)

Elena Gerić, Ivana Bujan Katanec
Preliminary communication

Contribution of controlling to the business success of a company in the example of Pevex (page 25-34)

Anđelka Buneta, Stella Došen
Professional paper

Analysis of implementation factors of management systems –case of the Republic of Croatia (page 35-42)

Matija Kovačić, Tamara Tetec, Ivana Grahovac
Preliminary communication

Employees’ perception of supervisors’ interest in their professional development in financial institutions in the Republic of Croatia (page 43-54)

Sara Soldo, Marijana Šimić, Mihael Plećaš
Preliminary communication

Application of lean methodology in the optimisation of the production process of entrepreneurs (page 55-63)

Mihaela Markušić
Original scientific paper

Geographical distance, cultural differences, and digitalization: critical determinants for franchise expansion on international markets (page 64-81)

Saša Petar, Ljiljana Kukec, Esad Turković
Review article

The role of regional competence centers in local economic development (page 82-93)

Vitomir Tafra, Jovana Gardašević
Review article

Analysis of the state of agricultural entrepreneurial activity – production of Varaždin county (page 94-99)

Marija Herceg
Professional paper

Analysis of public procurement characteristics in the Republic of Croatia (page 100-112)

Gordana Brcković, Marina Čolig, Trina Mjeda
Review article

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