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Market-Tržište , Vol. 24 No. 2, 2012.

  • Publication date: 23.12.2012.
  • Published on HRČAK: 22.01.2013.

Table of contents

Full text

Uvodnik (page 160-161)

croatian pdf 56kb
Editorial preface (page 160-161)

Đurđana Ozretić Došen
Editorial

english pdf 56kb
Konkurentnost kroz stratešku orijentaciju (page 0-0)

Competitiveness through strategic orientation (page 163-185)

Diego Monferrer, Maria Ripolles, Andreu Blesa
Original scientific paper

english pdf 241kb
Ključ napretka na hiperkonkurentnim tržištima: organizacijska “hiperfleksibilnost” (page 0-0)

A key to prosperity in hypercompetitive markets: organizational “hyperflexibility” (page 189-200)

James Carlopio, Michael Harvey, Timothy Kiessling
Review article

english pdf 163kb
Sustavi ranog upozorenja - empirijsko istraživanje (page 0-0)

Early warning systems - empirical evidence (page 201-218)

Nidžara Osmanagić Bedenik, Alexandra Rausch, Davor Labaš
Preliminary communication

english pdf 570kb
Koncept ugled poduzeća: teorijske perspektive i empirijski pokazatelji (page 0-0)

Concept of reputation: different perspectives and robust empirical understandings (page 219-244)

Goran Vlašić, Josef Langer
Original scientific paper

english pdf 248kb
Mišljenja pakistanske djece o TV oglašavanju (page 0-0)

Pakistani childrens’ views of TV advertising (page 245-261)

Muhammad Kashif, Umair Altaf, Sajid Ali, Umer Asif, Hafiz Muhammad Ayub, Wafa Abeer, Ernest Cyril De Run
Preliminary communication

english pdf 183kb
Problemi fluktuacije prodajnog osoblja i načini njihova rješavanja (page 263-278)

croatian pdf 297kb
Problems of sales force turnover and possible solutions (page 0-0)

Tihana Poljak, Marija Tomašević Lišanin
Preliminary communication

Proces nastajanja percipirane vrijednosti s fokusom na čimbenicima ponude poduzeća (page 279-296)

croatian pdf 285kb
Perceived value creation process: focus on the company offer (page 0-0)

Irena Pandža Bajs
Review article

Ellery, T., Hansen, N.: Pharmaceutical lifecycle management: Making the most of each and every brand (page 297-299)

Iva Živaljić
Case report

croatian pdf 79kb
Macinnis, D.J., Folkes, V.S.: The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies (page 301-304)

Selma Kadić-Maglajić, Jasmina Dlačić
Case report

english pdf 94kb
Grbac, B., Meler, M.: Metrika marketinga (page 305-307)

Dina Lončarić
Case report

croatian pdf 74kb

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