Preliminary communication
Organizational values of companies in Croatia
Ivan Malbašić
Ruža Brčić
Abstract
The concept of organizational values has been engrossing to organizational theoreticians and practitioners
alike for a long time. However, especially interesting and useful in the field are the works focused
on the identification or recognition of organizational values in actual business organizations, since those
works can be of great benefit in actual business practices. Namely, through the analysis of their own organizational
values and comparing them with values of other organizations in the business environment,
companies can access new ideas and bring about initiatives and actual practical projects. Certain studies
have been noted whose goal was to recognize organizational values of business organizations on the global
(or possibly regional) level, but it was felt the analysis of organizational values of Croatian companies
would be of interest and of use to them in view of the specific business environment within which they
operate. To that end, this paper presents the results of researching organizational values of the largest
companies in Croatia and comparing them to organizational values present in other companies worldwide.
Keywords
organizational values; companies in Croatia; comparison of organizational values
Hrčak ID:
70557
URI
Publication date:
10.7.2011.
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