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Original scientific paper

CURRENT MEDIA COMMUNICATION ON THE EXAMPLE OF THE TABLOID HEADLINES

Magdalena Malechová ; Faculty of Philosophy, University of South Bohemia, České Budějovice, Czech Republic


Full text: german pdf 355 Kb

page 21-27

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Abstract

The article covers the topic of media communication. Nowadays many different media are used to pass details to countless people. The press belongs to the most used forms of mediation. In the article it will be shown from a linguistic perspective how tabloids approach thein readers. Some current communications trends and used styles will be mentioned on the basis of selected exemplary headlines. The issue is trated from a lexikologic, morphologic and syntactic point of view.

Keywords

media; media communication; tabloids; headline; vocabulary; tendency

Hrčak ID:

137712

URI

https://hrcak.srce.hr/137712

Publication date:

31.3.2015.

Article data in other languages: german

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