Original scientific paper
https://doi.org/10.20867/thm.23.1.2
How to promote bike tourism globally
Chun-An Chen
; Department of International Business, Chung Hua University, HsinChu, Taiwan
Hsien-Li Lee
; Department of Accounting, Chung Yuan Christian University, Chung Li, Taiwan
Abstract
Purpose – The main purpose of this study is to find ways on how to promote bike tourism globally, and use Taiwan as a model to explore this aspect.
Design – The development of the study structure involved brainstorming and the assistance of an expert panel. The study framework is composed of 7 aspects with 8-12 subitems each.
Methodology – The opinions of experts were gathered through a questionnaire survey. Afterwards, the CLPEM (Control Limits Performance Evaluation Method) was adopted to determine the means to promote bike tourism.
Findings – The results show how the government and operators could prioritize service enhancements and improvements such as "bike rental at one station with drop off at another designated location, nanny vans to accommodate bike tourists, bike tourist information center, training for bike tour guides who can provide practical and historical knowledge for tourists, creative bike touring routes depending on the rider’s abilities, local friendly hospitality for riders, and comprehensive travel insurance policies".
Originality of the research – This study has constructed a framework to promote bike tourism.
Keywords
bike tourism; global promotion; Taiwan; CLPEM
Hrčak ID:
180792
URI
Publication date:
4.5.2017.
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