Preliminary communication
https://doi.org/10.20867/thm.15.1.5
MARKETING ASPECTS IN THE OPERATIONS OF THE VELEBIT NATURE PARK
Branka Berc Radisic
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Lorena Basan
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Diana Bokulic
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Abstract
The application of marketing in tourism involves marketing activities undertaken by all producers that are in any way connected to selling their products on the tourist market, as a means of earning revenue.
Tourism marketing calls for a marketing concept to be implemented in companies in the tourism sector and other tourism-supply providers. Upon the adoption of the Management Plan of the Velebit Nature Park, a marketing concept, as an element of efficient park management, must be employed to help ensure the prosperity of Park operations in all areas and across all levels.
Keywords
marketing concept in tourism; tourist market research; tourist market; segmentation; tourism marketing mix; Velebit Nature Park
Hrčak ID:
181016
URI
Publication date:
30.6.2009.
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