Review article

https://doi.org/10.20867/thm.8.1-2.16

M.I.C.E. - SUCCESS FACTORS AND OPPORTUNITIES

Christian Dörfler ; Round Table Konferenzhotels, Wien, Austria

Abstract

M.I.C.E economy (Meeting, Incentive, Convention, Event) in Europe plays an important role in the earnings of the hotel industries. Convention guests are favorites of regional managers, as their daily spending greatly exceeds that of holiday guests. A growing number of enterprises, ranging from convention hotels to various event agencies, are striving to gain a footing in this market. This paper seeks to provide a comprehensive
conceptual definition for the various types of events. It also provides a detailed analysis of the situation of the European and Austrian markets with regard to the Croatian tourist industry.

Keywords

M.I.C.E.; Meeting; Incentive; Convention; Event, Austria

Hrčak ID:

181889

URI

https://hrcak.srce.hr/181889

Publication date:

30.12.2002.

Article data in other languages: croatian german

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