Review article
BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS
Van R. Wood
Full text: croatian pdf 841 Kb
page 694-705
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cite
APA 6th Edition
Wood, V.R. (2017). BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS. DIEM, 3 (1), 694-705. Retrieved from https://hrcak.srce.hr/index.php/187423
MLA 8th Edition
Wood, Van R.. "BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS." DIEM, vol. 3, no. 1, 2017, pp. 694-705. https://hrcak.srce.hr/index.php/187423. Accessed 27 Dec. 2024.
Chicago 17th Edition
Wood, Van R.. "BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS." DIEM 3, no. 1 (2017): 694-705. https://hrcak.srce.hr/index.php/187423
Harvard
Wood, V.R. (2017). 'BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS', DIEM, 3(1), pp. 694-705. Available at: https://hrcak.srce.hr/index.php/187423 (Accessed 27 December 2024)
Vancouver
Wood VR. BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS. DIEM [Internet]. 2017 [cited 2024 December 27];3(1):694-705. Available from: https://hrcak.srce.hr/index.php/187423
IEEE
V.R. Wood, "BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS", DIEM, vol.3, no. 1, pp. 694-705, 2017. [Online]. Available: https://hrcak.srce.hr/index.php/187423. [Accessed: 27 December 2024]
Abstract
This paper, guided by the literature concerning vulnerable populations, food deserts and bottom of the pyramid markets, presents a new conceptual model to further our understanding of how businesses can do good, while doing well in under-served/under-nourished/under-employed markets that exist around the world. Practical implication and calls for further research based on the proposed model are also offered.
Keywords
Vulnerable Populations; food deserts; bottom of the pyramid markets
Hrčak ID:
187423
URI
https://hrcak.srce.hr/187423
Publication date:
9.10.2017.
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