Original scientific paper
HOW DO CONSUMERS VALUE AIRLINE SERVICES ATTRIBUTES? A STATED PREFERENCES DISCRETE CHOICE MODEL APPROACH
Pedro Telhado Pereira
António Almeida
António Gomes de Menezes
José Cabral Vieira
Abstract
We implement a stated preferences choice game and estimate a conditional logit model to learn the determinants of airline choice and to quantify consumers' willingness to pay for airline services attributes such as flight frequency, punctuality warranties and comfort in the Portuguese air corridor between Madeira and Oporto; the third and second most important Portuguese airports, respectively. We show that our stated preferences discrete choice model exercise is a cost effective way for airline marketing managers to elicit consumer preferences and willingness to pay measures which are quite valuable to make airline operations more effective.
Keywords
Hrčak ID:
19157
URI
Publication date:
15.12.2007.
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