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Croatian Political Science Review, Vol. 44 No. 1, 2007.

Preliminary communication

STRATEGY AS CRISIS RESPONSE

Zoran Tomić ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Zdeslav Milas ; Business College, Zagreb, Croatia

Full text: croatian pdf 212 Kb

page 137-149

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Abstract

Today, crises strike corporations, political and government institutions
and a plethora of organizations, as well as individuals. In this
paper the authors analyze the types and the causes of crises, and strategies as crisis response. Some crises trigger off major and irreparable damage, and some can result in improved credibility (crisis as opportunity). Due to the significance of crises, today’s management pays a lot of attention to crisis communication. Crises have, or at least ought to have, a strategic position in the life of organizations.
Crises and crisis communication can be understood by means of
using strategies as a crisis response.

Keywords

strategy; crisis; types of crisis; causes of crisis; crisis communication; public relationships; management; public

Hrčak ID:

20151

URI

https://hrcak.srce.hr/20151

Publication date:

20.6.2007.

Article data in other languages: croatian

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