Technical gazette, Vol. 26 No. 4, 2019.
Original scientific paper
https://doi.org/10.17559/TV-20171117130325
Impact of Position and Layout of News Articles inside Simulated iPad Newspaper Application on Reading
Darijo Čerepinko
orcid.org/0000-0001-9234-9573
; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Dean Valdec
orcid.org/0000-0001-6897-8601
; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Petar Miljković
; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Krunoslav Hajdek
orcid.org/0000-0001-6572-5529
; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Abstract
The research was conducted using the simulation of the iPad's daily newspaper application. Results show that the position of the article compared to the same article in different position, as well as photography or other multimedia formats added to the article, is not of crucial importance to the selection of article by readers. On pages with no dominant visual elements readers prefer the upper left corner of the screen.
Keywords
article layout; iPad newspaper; reading
Hrčak ID:
223282
URI
Publication date:
25.7.2019.
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