Professional paper

https://doi.org/10.19279/TVZ.PD.2019-7-2-07

INFRAREDESIGN PRINT TECHNOLOGY AS A COMMUNICATION TOOL FOR FILM ADVERTISEMENT

Dinka Radonić orcid.org/0000-0001-5310-0708 ; Zagreb University of Applied Sciences, Zagreb, Croatia
Ivan Rajković ; Zagreb University of Applied Sciences, Zagreb, Croatia
Dragan Savić ; Zagreb University of Applied Sciences, Zagreb, Croatia

Abstract

This paper presents innovative models of film poster designs. A film poster was presented at a documentary film festival with information in the visual and infrared spectrum. Different content in two sperate spectra was created with the InfrareDesign printing technology. Visuals from the film are displayed in the visible spectrum. In the near infrared spectrum, the poster displays short movie slogans and photographs of the directors. Information printed in the NIR spectrum is presented to the audience, as expanded content of the visual advertising material. Dual display of the poster's visual content is used as a means of attracting the visitor's interest. The audience's experience while viewing information through ZRGB camera in the near infrared area of the posters was photo-documented. The presentation of the contents printed in two spectra provides an alternative form of communication design between the author and the public.

Keywords

InfrareDesign; printing; ZRGB camera; film poster

Hrčak ID:

223326

URI

https://hrcak.srce.hr/223326

Publication date:

24.6.2019.

Article data in other languages: croatian

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