Review article
https://doi.org/10.32676/n.5.1.6
The impact of corporate culture on the success of mergers and acquisitions
Zoran Wittine
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Helena Bedeković
; Philip Morris Zagreb ltd
Davor Filipović
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Abstract
Mergers and acquisitions serve as a response to technological development, competition and other unpredictable market stimulations. They are increasing competitiveness and efficiency of a company, as well as enabling rapid growth and creating value for shareholders. However, most mergers and acquisitions end up as a failure, and many of the reasons for failure originate from corporate culture. What are the key challenges of integration processes, what problems do companies face with mergers and acquisitions due to differences in corporate cultures and what are the possible solutions to these problems are all the issues this paper addresses.
Keywords
mergers; acquisition; corporate culture; integration processes
Hrčak ID:
231798
URI
Publication date:
30.12.2019.
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