Review article
https://doi.org/10.47960/27121-0457.2019.2.1.81
NEW DIRECTIONS OF ACQUIRING COMPETITIVE ADVANTAGE OF A COMPANY
Jovo Ateljević
; University of Banja Luka, Banja Luka, B&H
Dženan Kulović
; University of Zenica, Zenica, B&H
Abstract
According to the results shown in the growing number of empirical researches, within the context of
changed circumstances, the concern for corporate behaviour is evident in a wider range of interest
groups - including employees, consumers, and the local community and public sector representati
-
ves. Such an attitude changes the traditional approach of companies in creating values based on their
interests, the interests of their owners and executives. Paper aims to analyse changes in strategic
management focusing on a company’s purpose, a concept that is usually considered as abstract in
theory and practice. To provide a better contextual and conceptual understanding of new approaches
in the management of business organizations, the paper covers a relatively long period: from Alfred
Marshall until today - in the interaction of macro and micro aspects of economic trends.
Keywords
business competitiveness; paradigm shift; business values creation; corporate social responsibility
Hrčak ID:
233287
URI
Publication date:
10.12.2019.
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