Original scientific paper

PALEONTOLOGICAL TOURISM AS A NEW MARKETING APPROACH IN BULGARIA

Krasimira Staneva orcid.org/0000-0002-8668-9763 ; Faculty of Business Management, University of Forestry, 10 bld Kliment Ohridski 1797 Sofia, Bulgaria

Abstract

Bulgaria has a unique chance of identifying the tourism market using its paleobotanical deposits and geological phenomena that can successfully be included not only in the cultural heritage list but also in the tourist branding. The presence of natural paleontological surface outcrops with a fossil flora from the Rhodopean Paleogene create real conditions for modeling of successful tourist destinations, which is offered for the first time in the country. The tourism resources in the Rhodopes mountain have been identified, with an analysis of the geological conditions, the paleobotanical records and the accessibility to the natural fossil sites in the area of Mesta and Polkovnik Serafimovo grabens. An assessment of the potential for development of paleontological tourism in the Rhodopes region was made.

Keywords

paleontological tourism; Rhodopes mountain; Bulgaria; marketing approach

Hrčak ID:

234537

URI

https://hrcak.srce.hr/234537

Publication date:

1.3.2019.

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