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Preliminary communication

https://doi.org/10.21464/sp36103

Philosophical Counselling, Personal Brand, and Social Networks in the Digital Era

Sandu Frunză ; Babes-Bolyai University, Faculty of Political, Administrative and Communication Sciences, Traian Moşoiu nr. 71, RO–400132, Cluj-Napoca, Romania


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Full text: croatian pdf 364 Kb

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Abstract

The paper argues that philosophical counselling practices must be developed in the context in which we witness a reconstruction of the perspectives on the world and human being through the revolution of internet development, social networks, communication technologies and access to the virtual world. Given this, philosophical counselling and ethical consulting are invited to join the various new areas of activity, including personal brand construction in social media, the focus of this paper. Since the virtual communication space is becoming a medium of effectively affirming personality, social media is the field in which philosophical counselling and ethical counselling can become the main resource for growing a strong personal brand. Whether it is about self-promotion or counselling specialised in commercial and brand communication, technological development facilitates the technology of self-development, substantiated in the relational universe of social media. In the digital world, philosophical counselling brings an increased contribution in terms of the possibility that individuals build themselves, gain recognition, and enjoy a complex exposure governed by the spirit of social responsibility.

Keywords

philosophical counselling; ethical consultancy; personal brand; digital world; social networks; self-promotion; personal growth; ethical communication; brand communication

Hrčak ID:

257907

URI

https://hrcak.srce.hr/257907

Publication date:

8.6.2021.

Article data in other languages: croatian german french

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