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Agriculturae Conspectus Scientificus, Vol. 86 No. 3, 2021.

Preliminary communication

Agritourism Farms as Stakeholders of Gastronomic Experience

Rikard BAKAN orcid id orcid.org/0000-0003-0951-5433 ; Virovitica University of Applied Sciences, Virovitica, Croatia
Dejan TUBIĆ orcid id orcid.org/0000-0002-3042-1346 ; Virovitica University of Applied Sciences, Virovitica, Croatia
Božidar JAKOVIĆ orcid id orcid.org/0000-0002-4364-5576 ; Virovitica University of Applied Sciences, Virovitica, Croatia

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Abstract

The growth of interest in gastro tourism has been noticed over the last few years
on a global scale, as well as in Croatia. The purpose of this work is to examine the state
of agritourism farms in five counties of Eastern Croatia as stakeholders of original gastrotourism
experiences and to understand to which extent gastronomy and tourist experiences
associated with it are being used as the means for positioning the tourist destination. The first
part of this paper offers a theoretical approach to the phenomena of agritourism and gastro
tourism in the context of creative tourist experience and the need for creating a surrounding
that would encourage the tourists to co-create their own tourist experiences based on the
gastronomy heritage and local culture of life and work. The empirical part of this work is
based on the theory that the existing agritourism farms do not use the gastronomy offer as
a prominent means of differentiating and positioning in the sense of creating a wholesome
gastro-tourism experience, the fact that stems from the interview results based on the
responses of ten examined owners of agritourism farms in the mentioned area. The empirical
research data suggest that agritourism facilities do not give enough attention to the design of
wholesome gastro-tourism experiences – which is an imperative of a modern gastro-tourism
product in rural destinations – and that the examined area lacks an integral association of the
overall destination offer in the sense of creating a gastro-tourism experience.

Keywords

agritourism, creative tourism, experience economy, gastro-tourism

Hrčak ID:

263060

URI

https://hrcak.srce.hr/263060

Publication date:

30.9.2021.

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