Preliminary communication
https://doi.org/10.31784/zvr.10.1.11
ENOGASTRONOMIC ANIMATION PROGRAMS OF TRAKOŠĆAN CASTLE - MODEL FOR IMPROVING THE TOURIST OFFER OF VARAŽDIN
Ivana Ivančić
orcid.org/0000-0002-2109-3002
; Faculty of Tourism and Hospitality Management, Opatija, Croatia
Krešimir Mikinac
orcid.org/0000-0001-6787-4982
; Faculty of Tourism and Hospitality Management, Opatija, Croatia
Maja Čuček
Abstract
Contemporary trends in tourism necessitate constant innovation of the tourism product and the creation of added value. The main focus of all tourist facilities must be to meet the needs and motives of tourists and to satisfy the desire for additional experiences. Due to the possibility of rapid adaptation and diversity, animation programs are the ideal solution for the creation of such tourist facilities. Contemporary tourists looking for quality content and motivated by culture, historical heritage, gastronomy, local life and community bonding are a challenge in creating a tourist offer. In order to
enrich the tourist offer of Varaždin and further enhance the existing tourist content, a research was conducted focusing on defining the types of animation programs that can contribute most to the improvement of the existing tourist offer. For this purpose, the example of Trakošćan Castle was used as a research model, and through a survey of the local population and visitors to the castle, it was investigated what types of animation programs can best be integrated into the tourist offer. According to the results of the survey, the vast majority of respondents believe that the number and type of animation programs in Trakošćan Castle should be increased, and respondents showed the greatest interest in animation programs with enogastronomic content. Today’s changes in the tourism market are not the exception, but the rule, and the only way to successfully overcome all challenges is to follow trends and listen to the wishes and needs of tourists. Enogastronomic content in the tourist offer is a new trend that must be included in all segments of the tourist offer, including animation programs, as the ultimate goal is to make the destination more attractive and competitive for tourists.
Keywords
animation programs; enogastronomy; tourist offer; Trakošćan Castel
Hrčak ID:
277782
URI
Publication date:
20.5.2022.
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