Original scientific paper
https://doi.org/10.46640/imr.11.20.9
Hybrid News for Hybrid Times
Fahira Fejzić-Čengić
orcid.org/0000-0002-6915-5882
; Faculty of Political Science, University of Sarajevo, Bosnia and Herzegovina
Abstract
Hybrid genres include infotainment, infomercial, arguetainment, communication stampede, spin, and media spectacle. In altered social circumstances, the usual elements of existence as a society, citizen, and public are transformed into the market, consumerist and commercial. Conventional information education becomes ad hoc commercial education. Instead of genuine media content that seeks a media audience that resonates with it, there is advertising (entertainment) through private media intended for consumers. In a construed reality, media corporation owners are not interested in the citizen, but in profit. The consequences include social spectacularization, the illusion of de-ideologization, celebrity culture, and the fact that we are generally becoming shallow. The pandemic has further intensified these trends, which in the horizons of media philosophy may be primarily considered as a Neronian intensification of fear on a global scale.
Keywords
genre; ethics of responsibility; truth; interpretation; fear
Hrčak ID:
278169
URI
Publication date:
26.5.2022.
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