Review article

https://doi.org/10.19279/TVZ.PD.2022-10-4-08

ANALYSIS OF THE BUSINESS RESULTS OF THE LYFT PLATFORM

Joško Lozić orcid.org/0000-0001-5568-5279 ; University North, Koprivnica, Croatia
Katerina Fotova Čiković orcid.org/0000-0003-0138-1362 ; University North, Koprivnica, Croatia
Maja Pauković orcid.org/0000-0002-8972-4464 ; Zagreb University of Applied Sciences, Vrbik 8, 10000 Zagreb, Croatia,

Abstract

The aim of this paper is to analyse the business results of the Lyft platform. The Lyft platform started operating in 2012, and the founder's basic idea was aimed at organizing the transportation of passengers by car over longer distances. The idea originally arose from a passenger transport organization in Zimbabwe, but it quickly caught on among users in the US. The Lyft platform was founded three years after the Uber platform, but immediately after its launch it became the largest platform for the organization of long-distance car transport. The biggest competitor, Uber, expanded much faster than Lyft and expanded very quickly outside the borders of North America, which Lyft never managed to do. The results of the analysis showed a continuous growth of the platform's income, but also a negative overall result of the business. The number of users was constantly increasing until the emergence of the global pandemic Covid 19, after which it dropped sharply. As the global pandemic subsides, revenues and the number of users are gradually recovering, but the overall financial result of the business is still negative.

Keywords

disruption; platform economy; Lyft; ride hailing

Hrčak ID:

294331

URI

https://hrcak.srce.hr/294331

Publication date:

16.1.2023.

Article data in other languages: croatian

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