Original scientific paper
https://doi.org/10.22522/cmr20220178
Text Types and Typographic Design
Lucia Miškulin Saletović
; Fakultet hrvatskih studija Sveučilišta u Zagrebu
Adrian Beljo
; Veleučilište Edward Bernays
Abstract
Visual design, in addition to images, illustrations and drawings, includes typography, which is frequently considered a "weak code" because there are no established, strong connections between typographic elements and corresponding meanings. Typography can be viewed as a separate system of signs, regardless of the fact that meanings based on typographic design are largely conditioned by the context and the manner in which the text, images and other types of signs used in specific texts are interconnected. The aim of the paper is to analyse and show the correlation of individual text types and their typographic design on a corpus of media text types from the Croatian and English languages. This paper seeks to shed light on the under-explored area of the relationship between text types and typographic design, which opens up room for a whole range of interdisciplinary research, for example how typographically generated meanings can be translated, how recipients interpret typographic meanings etc.
Keywords
text type, typography, typographically generated meanings, "weak code", multimodality
Hrčak ID:
289116
URI
Publication date:
28.12.2022.
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