Original scientific paper
https://doi.org/10.1080/1331677X.2021.1962380
Analysis of price determinants in the case of Airbnb listings
Valentin Toader
Adina Letiţia Negrușa
Oana Ruxandra Bode
Rozalia Veronica Rus
Abstract
Nowadays, the role of the sharing economy in tourism increases,
the number of people involved as guests or hosts rising day by
day. This dynamic generates a viable alternative to the traditional
services, allowing tourists to customise their trips and enrich their
experiences. This paper focuses on accommodation services,
investigating the factors influencing the prices established by
Airbnb hosts. Using structural equation modelling, the authors
analyse the influence of different categories of factors (listing’s
characteristics, hosts’ involvement, listing’s reputation, listing’s
location, and rental policies) on the average daily rate. The results
emphasise that the hosts establish the listing’s price based on listing’s characteristics and on their involvement – the owners managing only one listing and the ones charging a security deposit
value more their involvement, while the other hosts focus more
on the listings’ characteristics. The location of the listing counts
for experienced owners, while for opportunist owners it has no
importance. The listings’ reputation has a negative impact on the
price, contrary to the conclusions achieved in other studies, an
aspect that supports the idea that price determinants differ
across regions.
Keywords
host characteristics; listing characteristics; reputation; sharing economy; structural equation modelling; Airbnb
Hrčak ID:
302284
URI
Publication date:
31.3.2023.
Visits: 466 *