Review article
STRATEGIC ALLIANCES IN RETAIL TRADE IN THE EUROPEAN UNION AND CENTRAL AND EASTERN EUROPE
Nikola Butigan
orcid.org/0000-0003-0054-5329
; PEMO d.o.o.
Abstract
In modern economies retail trade is a key middleman between the suppliers and the consumers. In Central and Eastern Europe the strong development of retail market commences with the transition process from the centrally planned to the market economy. Strategic alliances have played an important role in this process as a model that enables retailers to expand into new markets, to increase competitiveness, to optimize business activities and to survive on the market. The aim of the paper is to explore the development of retail trade and the role of strategic alliances in the above mentioned process in the European Union and selected countries of central and Eastern Europe. Research suggests consolidation and concentration growth as a fundamental feature of retail trade in the analysed countries over the past two decades.
Keywords
retail trade; strategic alliances; European Union
Hrčak ID:
191303
URI
Publication date:
21.12.2017.
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