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Original scientific paper

https://doi.org/https://doi.org/10.17234/RadoviZHP.55.16

The female Body between Consumer culture and Traditional Roles: Redefining Gender Patterns through the Interwar Croatian Women’s Press

Mirjam Vida Blagojević


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Abstract

In the interwar period, the women’s press served as a venue for displaying various aspects of the female body. The analyzed textual and visual material in Ženski list, Svijet, and Naša žena reveals a juxtaposition of a modern, consumer culture worldview with the patriarchal representation of the female body, which primarily emphasizes its maternal role. This paper aims to explore how media, tradition, modernity, economic progress, and public medicine impacted the shaping, redefinition, and control of the female body in consumer society.

Keywords

women’s body, women’s press, interwar period, consumer culture, modernity,redefining gender roles, patriarchal society, public medicine.

Hrčak ID:

316268

URI

https://hrcak.srce.hr/316268

Publication date:

20.12.2023.

Article data in other languages: croatian

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