Preliminary communication
https://doi.org/10.59549/n.165.1-2.5
The role of Instagram, the social media platform in the promotion of reading
Suzana Obrovac Lipar
; Universitas Studiorum Catholica Croatica
*
* Corresponding author.
Abstract
Given that social media have a large number of users, they have nowadays definitely become a potential platform for the promotion of reading. On social media platforms such as Instagram, TikTok, and YouTube, specialized communities, focused on books and literature, are formed and led by private profiles or publisher profiles. Both have recognized the benefits of social media platforms and use them to promote books and authors. The posts are accompanied by photos and videos, which, along with creative and innovative texts, encourage followers to interact. This paper presents the results of the research the aim of which was to examine the connection between the hashtag #godinacitanja (en. #yearofreading) and its derivatives with content related to the Year of Reading on social media platforms, while the aim of the second part of the research was to point out the potential of Instagram, the social media platform in the promotion of reading. The methods of qualitative and quantitative content analysis have been used in this study.
Keywords
Social Media; Social Networks; Instagram; Reading; Year of Reading; Bookstagram; Bookstagrammers
Hrčak ID:
317986
URI
Publication date:
17.6.2024.
Visits: 624 *