Ekonomski pregled, Vol. 56 No. 11, 2005.
Izvorni znanstveni članak
EVOLVING FOOD MARKETING SYSTEMS IN RECOVERING ECONOMIES: SOME LESSONS FROM CROATIA'S GAVRILOVIĆ AND EMERGING ‘OLDIES-BUT-GOODIES’
Clifford J. Shultz II
Biljana Crnjak-Karanović
Sanda Renko
Sažetak
A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.
Ključne riječi
marketing food system; recovering economies and /or transitional economies; Gavrilović; longitudinal research
Hrčak ID:
10417
URI
Datum izdavanja:
25.11.2005.
Posjeta: 3.274 *