Izvorni znanstveni članak
The Effects of Market Orientation on Product Innovation
Ljiljana Božić
Puni tekst: hrvatski pdf 174 Kb
str. 46-63
preuzimanja: 2.673
citiraj
APA 6th Edition
Božić, Lj. (2006). The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika, 16 (107), 46-63. Preuzeto s https://hrcak.srce.hr/index.php/18363
MLA 8th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika, vol. 16, br. 107, 2006, str. 46-63. https://hrcak.srce.hr/index.php/18363. Citirano 05.12.2024.
Chicago 17th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika 16, br. 107 (2006): 46-63. https://hrcak.srce.hr/index.php/18363
Harvard
Božić, Lj. (2006). 'The Effects of Market Orientation on Product Innovation', Privredna kretanja i ekonomska politika, 16(107), str. 46-63. Preuzeto s: https://hrcak.srce.hr/index.php/18363 (Datum pristupa: 05.12.2024.)
Vancouver
Božić Lj. The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika [Internet]. 2006 [pristupljeno 05.12.2024.];16(107):46-63. Dostupno na: https://hrcak.srce.hr/index.php/18363
IEEE
Lj. Božić, "The Effects of Market Orientation on Product Innovation", Privredna kretanja i ekonomska politika, vol.16, br. 107, str. 46-63, 2006. [Online]. Dostupno na: https://hrcak.srce.hr/index.php/18363. [Citirano: 05.12.2024.]
Puni tekst: engleski pdf 72 Kb
str. 46-63
preuzimanja: 557
citiraj
APA 6th Edition
Božić, Lj. (2006). The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika, 16 (107), 46-63. Preuzeto s https://hrcak.srce.hr/index.php/18363
MLA 8th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika, vol. 16, br. 107, 2006, str. 46-63. https://hrcak.srce.hr/index.php/18363. Citirano 05.12.2024.
Chicago 17th Edition
Božić, Ljiljana. "The Effects of Market Orientation on Product Innovation." Privredna kretanja i ekonomska politika 16, br. 107 (2006): 46-63. https://hrcak.srce.hr/index.php/18363
Harvard
Božić, Lj. (2006). 'The Effects of Market Orientation on Product Innovation', Privredna kretanja i ekonomska politika, 16(107), str. 46-63. Preuzeto s: https://hrcak.srce.hr/index.php/18363 (Datum pristupa: 05.12.2024.)
Vancouver
Božić Lj. The Effects of Market Orientation on Product Innovation. Privredna kretanja i ekonomska politika [Internet]. 2006 [pristupljeno 05.12.2024.];16(107):46-63. Dostupno na: https://hrcak.srce.hr/index.php/18363
IEEE
Lj. Božić, "The Effects of Market Orientation on Product Innovation", Privredna kretanja i ekonomska politika, vol.16, br. 107, str. 46-63, 2006. [Online]. Dostupno na: https://hrcak.srce.hr/index.php/18363. [Citirano: 05.12.2024.]
Sažetak
In the literature market orientation is defined as business culture or behavior that leads to business success. Its influence on product innovation is one way to enhance business performance. The goal of this paper is to analyses the impact of behavioral components of market orientation on introduction of product innovation regarding its novelty. Research of this type was subject of Lukas and Ferell (2000) study. Following their approach, but hypothesizing different relationships, the research on impact of market orientation behavioral components on product innovation in Croatian companies is conducted. Intensity of market orientation components is measured using MKTOR scale developed by Narver and Slater (1990) whose approach to market orientation is accepted in this paper.
Ključne riječi
customer orientation; competitor orientation; interfunctional coordination; product innovation; MKTOR
Hrčak ID:
18363
URI
https://hrcak.srce.hr/18363
Datum izdavanja:
10.7.2006.
Podaci na drugim jezicima:
hrvatski
Posjeta: 5.226
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