Prethodno priopćenje

Analysis of Entrepreneurial Innovation in the Area of Northern Croatia

Dinko Primorac ; Odjel za poslovnu ekonomiju, Sveučilište Sjever, Koprivnica

Sažetak

Innovation is one of the most important categories of entrepreneurial orientation. In today's turbulent entrepreneurial environment businesses depend on innovation to cope with the increasing competition and the ever-changing market. This paper points to the importance of innovation in small and medium-sized enterprises and through conducted empirical research analyzes the individual components of innovation in Croatian entrepreneurship. The focus of this paper is on enterprises in the northern Croatian regions. Therefore, the research analyzes their similarities and differences in the field of innovation.

Ključne riječi

innovation; entrepreneurship; entrepreneurial orientation

Hrčak ID:

240010

URI

https://hrcak.srce.hr/240010

Datum izdavanja:

1.6.2020.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.369 *