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SPONDE : Časopis za jezike, književnosti i kulture između dviju obala Jadrana / Rivista di lingue, letterature e culture tra le due sponde dell’Adriatico / A Journal of Languages, Literatures and Cultures between the two Adriatic coasts, Vol. 1 No. 1, 2022.

Original scientific paper

The Italian Language in the Contemporary Linguistic Landscape of Zadar

Antonio Oštarić ; Sveučilište u Zadru

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page 55-76

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Abstract

This paper analyzes the Linguistic Landscape of Zadar, focusing on the role and distribution of the Italian language. Throughout history, the Italian language used to have diverse roles as a written language in the public space; in recent decades, however, it is used as one of the foreign languages associated primarily with Croatian tourism. As the form of tourism changed, the role of Italian in the linguistic landscape changed as well. This paper presents the analysis of a corpus of 13,608 photographs of signs taken in the linguistic landscape of Zadar on three occasions, in 2011, 2013, and 2018. The analysis presents how frequently Italian is used in Zadar’s public spaces and for what purposes. Apart from the quantitative analysis of the LL signs, the paper also presents qualitative data obtained through interviews with all parties involved in designing, producing, setting up, and perceiving the LL signs.

Keywords

Italian; linguistic landscape; Zadar; language in the public space; tourism

Hrčak ID:

281821

URI

https://hrcak.srce.hr/281821

Publication date:

28.7.2022.

Article data in other languages: croatian italian

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