Izvorni znanstveni članak
https://doi.org/10.20867/thm.30.4.2
Gender differences in business travel: Implications for hotel and destination management
Ángel Millán
; Principal Academic Universidad de Castilla-La Mancha, Marketing Department
M. Luisa Fanjul
; Lecturer Universidad Europea de Madrid E-mail: marialuisa.fanjul@universidadeuropea.es
Marta Retamosa
; Lecturer (Corresponding Author) Universidad de Castilla-La Mancha, Marketing Department
Sažetak
Purpose – The aim of this study is to investigate the influence of gender differences on the
evaluation of hotels and destination attributes with regard to business travel.
Methodology/Design/Approach – This research employs a cross-sectional questionnaire
survey and a sample of 318 business travellers. The analysis methods used are descriptive,
such as a t-test, frequency distribution, cross tabulation and a chi-square analysis.
Findings – The findings reveal significant differences when evaluating the attributes of hotels
and destinations. Certain hotel attributes are rated at a significantly higher level by women
than by men. Female respondents attained higher mean scores for all the destination attributes.
Previous studies have attained very little knowledge in terms of understanding how gender
works as regards differentiating business travellers’ behaviour.
Originality of the research – The results support the hypothesis that gender influences the
evaluation of hotel services and destinations. These findings may have significant implications
for service innovation and positioning strategies in the business travel industry
Ključne riječi
gender differences, business travel, hotels, destination, tourist behaviour
Hrčak ID:
320589
URI
Datum izdavanja:
10.9.2024.
Posjeta: 308 *