Izvorni znanstveni članak
https://doi.org/10.20867/thm.30.4.7
Understanding tourists’ intention in the face of earthquake risks: An analysis of word-of-mouth impact in the turkish tourism context
Yunus Topsakal
orcid.org/0000-0003-3202-5539
; PhD., Associate Professor Postdoc at University of Massachusetts Amherst, USA Isenberg School of Management Department of Hospitality and Tourism
Sažetak
Purpose – The objective of this research is to uncover the correlation between word-of-mouth
communication, electronic word-of-mouth communication, perceived risk, and the intention
to visit Turkey following an earthquake that occurred in February 2023.
Methodology/Design/Approach – Data was collected from adult participants aged 18 and
above in the United States of America. After data collection, any missing patterns in the data
records were addressed, resulting in a refined dataset consisting of 501 participants. The
analysis was performed using SmartPLS-4 and SPSS.
Findings – According to the results, positive word-of-mouth about earthquakes does not
decrease tourists’ perceived risk of visiting Turkey. However, positive word-of-mouth and
electronic word-of-mouth about earthquakes do increase tourists’ intention to visit Turkey.
Positive electronic word-of-mouth about earthquakes reduces tourists’ perceived risk of
visiting Turkey. Lastly, the perceived risk associated with earthquakes decreases tourists’
intention to visit Turkey.
Originality of the research – In a ground-breaking research endeavour that examines the
seismic events of February 2023, this study pioneers an investigation into the complex
motivations of tourists who choose to visit Turkey. It unravels the intricate interplay between
word-of-mouth communication, electronic word-of-mouth, perceived risk, and the inclination
to visit Turkey following the earthquake.
Ključne riječi
earthquake; word-of-mouth; perceived risk; intention to visit
Hrčak ID:
322044
URI
Datum izdavanja:
5.7.2024.
Posjeta: 113 *