Role of Corporate Social Responsibility in Croatian Export Companies

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  • Andrija Barić KONČAR – Power Plant and Electric Traction Engineering Inc., Croatia
  • Mislav Ante Omazić University of Zagreb, Faculty of Economics and Business, Croatia

Klíčová slova:

corporate social responsibility, strategy, stakeholders, differentiation, Croatian export companies

Abstrakt

Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.

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Stahování

Publikováno

2018-10-31

Jak citovat

Barić, A., & Omazić, M. A. (2018). Role of Corporate Social Responsibility in Croatian Export Companies. ENTRENOVA - ENTerprise REsearch InNOVAtion, 4(1), 408–416. Získáno z https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/13943

Číslo

Sekce

Economic Development, Innovation, Technological Change, and Growth