Role of Corporate Social Responsibility in Croatian Export Companies

Autori

  • Andrija Barić KONČAR – Power Plant and Electric Traction Engineering Inc., Croatia
  • Mislav Ante Omazić University of Zagreb, Faculty of Economics and Business, Croatia

Ključne reči:

corporate social responsibility, strategy, stakeholders, differentiation, Croatian export companies

Apstrakt

Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Reference

Bluementhal, D., Bergstorm, A. J. (2003), “Brand councils that care: Towards the convergence of branding and corporate responsibility“, Journal of Brand Management, Vol. 10, No. 4-5, pp. 327-341.

Boehe, D. M., Cruz, L. B. (2010), “Corporate social responsibility, product differentiation strategy and export performance“, Journal of Business Ethics, Vol. 91, No. 2, pp. 325-346.

Bogdan, Ž., Cota, B., Rogić, L. (2015), “Modeliranje funkcije robnog izvoza Republike Hrvatske u uvjetima recesije” (Modeling the function of export of the Republic of Croatia in the conditions of the recession), Ekonomski pregled, Vol. 66, No. 4, pp. 321-357.

Carroll, A. B. (2015), “Corporate social responsibility“, Organizational dynamics, Vol. 44, No. 2, pp. 87-96.

Galbreath, J. (2009), “Building corporate social responsibility into strategy“, European Business Review, Vol. 21, No. 2, pp. 109-127.

Googins, B., Rochlin, S. (2006), “Corporate citizenship top to bottom: vision, strategy, and execution“, The Accountable Corporation, Vol. 3, No. 1, pp. 111-129.

ISO (2010), “Guidance on social responsibility, international standard, ISO/FDIS 26000“, ISO copyright office, Geneva.

Jamali, D., Karam, C. (2018), “Corporate social responsibility in developing countries as an emerging field of study“, International Journal of Management Reviews, Vol. 20, No. 1, pp. 32-61.

Kanji, G. K., Chopra, P. K. (2010), “Corporate social responsibility in a global economy“, Total Quality Management & Business Excellence, Vol. 21, No.2, pp. 119-143.

Lamberti, L., Lettieri, M. (2009), “CSR practices and corporate strategy: evidence from a longitudinal case study“, Journal of Business Ethics, Vol. 87, No. 2, pp. 153-168.

Lins, K. V., Servaes, H., Tamayo, A. (2017), “Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis“, The Journal of Finance, Vol. 72, No. 4, pp. 1785-1824.

Manolova, T. S., Manev, I. M., Gyoshev, B. S. (2010), “In good company: The role of personal and inter-firm networks for new-venture internationalization in a transition economy“, Journal of World Business, Vol. 45, No. 3, pp. 257-265.

Maon, F., Lindgreen, A., Swaen, V. (2010), “Organizational stages and cultural phases: A critical review and a consolidative model of corporate social responsibility development“, International Journal of Management Reviews, Vol. 12, No. 1, pp. 20-38.

Marcus, A. A., Anderson, M. H. (2006), “A general dynamic capability: does it propagate business and social competencies in the retail food industry?“, Journal of Management Studies, Vol. 43, No. 1,pp. 19-46.

Omazić, M. A. (2006), “Društvena odgovornost i strategije hrvatskih poduzeća“ (Corporate Responsibility and Strategy of Croatian Enterprises), Doctoral disertation, Faculty of Economics and Business, Zagreb.

Rangan, K., Chase, L. A., Karim, S. (2012), Why every company needs a CSR strategy and how to build it, Harvard Business School, Boston.

Rosińska-Bukowska, M., Penc-Pietrzak, I. (2015), “Corporate social responsibility in corporate strategy in the globalised economy“, Administracja i Zarządzanie, Vol. 33, No. 106, pp. 195-208.

Scherer, A. G., Palazzo, G. (2008), “Globalization and corporate social responsibility”, in Crane, A., McWilliams, A., Matten, D., Moon, J., Siegel, D. (Eds.), The Oxford handbook of corporate social responsibility, Oxford University Press, New York, pp. 413-431.

Tai, F. M., Chuang, S. H. (2014), “Corporate social responsibility“, Ibusiness, Vol. 6, No. 3, p. 117.

Taneja, S. S. Taneja, P. K. Gupta, R. K. (2011), “Researches in Corporate Social Responsibility: A Review of Shifting Focus, Paradigms, and Methodologies“, Journal of Business Ethics, Vol. 101, No. 3, pp. 343-364.

Tang, Z., Hull, C. E., Rothenberg, S. (2012), “How corporate social responsibility engagement strategy moderates the CSR–financial performance relationship“, Journal of Management Studies, Vol. 49, No. 7, pp. 1274-1303.

Tata, J., Prasad, S. (2015), “CSR communication: An impression management perspective“, Journal of business ethics, Vol. 132, No. 4, pp. 765-778.

Tipurić, D. (2014), Iluzija strategije - Razotkrivanje socijalno konstruirane zbilje poduzeća (Illusion of the Strategy - Disclosure of a Socially Constructed Business Reality), Sinergija nakladništvo, Zagreb.

Tsoutsoura, M. (2004), “Corporate Social Responsibility and Financial Performance“, Haas School of Business, University of California at Berkeley.

##submission.downloads##

Objavljeno

2018-10-31

Broj časopisa

Sekcija

Economic Development, Innovation, Technological Change, and Growth