Review article

NEW MODELS OF COMMUNICATION WITH BANK CUSTOMERS

Jadranka Kunac ; Raiffeisen Bank, Zagreb, Croatia

Abstract

Banking due to intensive use of ICT solution through a deep transformation. So it has already started to talk about something that theorists bankink trends like Brett King name of the Bank 2.0 link to web 2.0 is more thean obvious and one of the main theses is that modern banking is rapidly accelerating under the onslaught of new tehnologies. Where the Internet is only the beginning and basis of the acceleration and give further impetus to the platforms and services like Blackberry and social networks. Expectations have been significantly changed. One side is reversed the traditional role of banks as a place where clients waiting at the counter or personal banker , but also provides a full range of new opportunities for service providers to take advantage of new technology.

Keywords

Bank; communication; ICT

Hrčak ID:

76109

URI

https://hrcak.srce.hr/76109

Publication date:

27.12.2011.

Article data in other languages: croatian

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