Preliminary communication

Consumer opinion on influence of animal welfare to meat quality during processing

Davorin Mijatović
Tomislav Mikuš ; University of Zagreb, Veterinary Faculty, Department for Hygiene, Technology and Food safety, Heinzelova 55, Zagreb
Bela Njari ; University of Zagreb, Veterinary Faculty, Department for Hygiene, Technology and Food safety, Heinzelova 55, Zagreb
Željka Cvrtila Fleck ; University of Zagreb, Veterinary Faculty, Department for Hygiene, Technology and Food safety, Heinzelova 55, Zagreb
Lidija Kozačinski ; University of Zagreb, Veterinary Faculty, Department for Hygiene, Technology and Food safety, Heinzelova 55, Zagreb
Željka Mesić ; University of Zagreb, Faculty of Agriculture, Department for Marketing in Agriculture, Svetošimunska 25, Zagreb

Abstract

In recent years consumers have been even more interested in the manner and procedures of food production. They want to know
about the origin of meat they buy, and they choose the products according to their findings. Consumers are interested in whether
the animals were treated in accordance with welfare during breeding, transport and processing, and they demand humane methods
even more. A poll was conducted in the period from October to December in 2011 on the sample of 187 randomly selected examinees
from the area of Sisak – Moslavina County, City of Zagreb County and Zagreb County. 45.5% of male and 54.5% of female examinees
took part in the research. Similarly to the results of the researches conducted so far in Croatia, but also to the prevailing opinion in the
EU countries, the majority of examinees in this research lists high concern for animal welfare. But, regardless of their concern, most of
them don’t take animal welfare into consideration when they buy meat. Sample size and the procedure of sampling in this research
enable making some conclusions on Croatian meat consumers and their attitudes toward animal welfare. But, these researches are
necessary to be repeated on a larger sample and the distribution of examinees through all the areas of the Republic of Croatia.

Keywords

animal welfare; meat quality; consumers; poll

Hrčak ID:

89902

URI

https://hrcak.srce.hr/89902

Publication date:

15.8.2012.

Article data in other languages: german italian croatian

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