Izvorni znanstveni članak
THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?
Goran Vlašić
Puni tekst: engleski doc 219 Kb
str. 9-27
preuzimanja: 1.262
citiraj
APA 6th Edition
Vlašić, G. (2006). THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management, 11 (2), 9-27. Preuzeto s https://hrcak.srce.hr/index.php/19145
MLA 8th Edition
Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management, vol. 11, br. 2, 2006, str. 9-27. https://hrcak.srce.hr/index.php/19145. Citirano 28.04.2024.
Chicago 17th Edition
Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management 11, br. 2 (2006): 9-27. https://hrcak.srce.hr/index.php/19145
Harvard
Vlašić, G. (2006). 'THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?', Management, 11(2), str. 9-27. Preuzeto s: https://hrcak.srce.hr/index.php/19145 (Datum pristupa: 28.04.2024.)
Vancouver
Vlašić G. THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management [Internet]. 2006 [pristupljeno 28.04.2024.];11(2):9-27. Dostupno na: https://hrcak.srce.hr/index.php/19145
IEEE
G. Vlašić, "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?", Management, vol.11, br. 2, str. 9-27, 2006. [Online]. Dostupno na: https://hrcak.srce.hr/index.php/19145. [Citirano: 28.04.2024.]
Sažetak
The purpose of this paper is to see if information and interactive communication technologies will be able to actually enable true interaction and personalization with consumers. The precondition for automatization, true interaction and relationship personalization is the exchange of information (knowledge) with each other (company and consumer). With this in mind – privacy is certainly an important concept. Since consumers are generally concerned about their privacy, it is important to find out: What information collection / use practices should companies implement to gain consumers’ confidence?
Ključne riječi
Hrčak ID:
19145
URI
https://hrcak.srce.hr/19145
Datum izdavanja:
20.12.2006.
Posjeta: 1.801
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