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ROLE OF THE SOCIAL NETWORK FACEBOOK IN COMMUNICATION WITH MUSEUM VISITORS (ON THE EXAMPLE OF NATIONAL MUSEUM ZADAR)

Renata Peroš ; Narodni muzej Zadar

Sažetak

Museums become active participants of the network society with development
of internet. In fact, social networks are already an important
platform of the museum in communication with users, thus the National
Museum Zadar offers all the information crucial for its work through
the social network Facebook. The aim of this paper is to examine the
role, scope and significance of Facebook in communication of National
Museum Zadar with its visitors. Questionnaire research method was
conducted on the sample of 123 visitors of National Museum Zadar during
July and August, 2015. The main research results point to the conclusion
that social network Facebook is a very important communication
channel, but not the most significant source of information in relation
to other mass media. Research results represent potential guidelines for
designing communication strategy of the Museum in social media.

Ključne riječi

museum; museum communication; social networks; Facebook

Hrčak ID:

216292

URI

https://hrcak.srce.hr/216292

Datum izdavanja:

16.12.2015.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.598 *