Izlaganje sa skupa
MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN
Vatroslav Zovko
; Hrvatsko društvo za farmakoekonomiku i ekonomiku zdravstva, Zagreb
Puni tekst: hrvatski pdf 210 Kb
str. 72-78
preuzimanja: 425
citiraj
APA 6th Edition
Zovko, V. (2018). MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti, Specijalno izdanje (10. Štamparovi dani), 72-78. Preuzeto s https://hrcak.srce.hr/index.php/218631
MLA 8th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti, vol. Specijalno izdanje, br. 10. Štamparovi dani, 2018, str. 72-78. https://hrcak.srce.hr/index.php/218631. Citirano 16.08.2024.
Chicago 17th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti Specijalno izdanje, br. 10. Štamparovi dani (2018): 72-78. https://hrcak.srce.hr/index.php/218631
Harvard
Zovko, V. (2018). 'MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN', Hrana u zdravlju i bolesti, Specijalno izdanje(10. Štamparovi dani), str. 72-78. Preuzeto s: https://hrcak.srce.hr/index.php/218631 (Datum pristupa: 16.08.2024.)
Vancouver
Zovko V. MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti [Internet]. 2018 [pristupljeno 16.08.2024.];Specijalno izdanje(10. Štamparovi dani):72-78. Dostupno na: https://hrcak.srce.hr/index.php/218631
IEEE
V. Zovko, "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN", Hrana u zdravlju i bolesti, vol.Specijalno izdanje, br. 10. Štamparovi dani, str. 72-78, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/index.php/218631. [Citirano: 16.08.2024.]
Puni tekst: engleski pdf 210 Kb
str. 72-78
preuzimanja: 240
citiraj
APA 6th Edition
Zovko, V. (2018). MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti, Specijalno izdanje (10. Štamparovi dani), 72-78. Preuzeto s https://hrcak.srce.hr/index.php/218631
MLA 8th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti, vol. Specijalno izdanje, br. 10. Štamparovi dani, 2018, str. 72-78. https://hrcak.srce.hr/index.php/218631. Citirano 16.08.2024.
Chicago 17th Edition
Zovko, Vatroslav. "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN." Hrana u zdravlju i bolesti Specijalno izdanje, br. 10. Štamparovi dani (2018): 72-78. https://hrcak.srce.hr/index.php/218631
Harvard
Zovko, V. (2018). 'MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN', Hrana u zdravlju i bolesti, Specijalno izdanje(10. Štamparovi dani), str. 72-78. Preuzeto s: https://hrcak.srce.hr/index.php/218631 (Datum pristupa: 16.08.2024.)
Vancouver
Zovko V. MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN. Hrana u zdravlju i bolesti [Internet]. 2018 [pristupljeno 16.08.2024.];Specijalno izdanje(10. Štamparovi dani):72-78. Dostupno na: https://hrcak.srce.hr/index.php/218631
IEEE
V. Zovko, "MARKETING MIX AS A DRIVER OF OBESITY EPIDEMIC IN CHILDREN", Hrana u zdravlju i bolesti, vol.Specijalno izdanje, br. 10. Štamparovi dani, str. 72-78, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/index.php/218631. [Citirano: 16.08.2024.]
Sažetak
Obesity in children become a worldwide epidemic, especially in developed world. Health care authorities all over the world have different approaches to obesity issues that range from public health campaigns to more restrictive approach to strictly regulate or ban advertising campaigns of foods marketed to children. Most of paper address only one marketing mix tool – promotion. Other tools are neglected in the context of non-healthy food consumption and potential impact to obesity epidemic in young children.
This paper defines marketing mix and analyzes marketing mix tools used in marketing of food and beverage aimed at young children. Each tool is described with the impact to non-healthy food consumption among children together with possible strategies aimed to control non-healthy food consumption that are implemented in various countries and settings. These strategies are challenged related to their success in preventing obesity epidemic in young children. In conclusion, it is argued that future investigation is needed that would consider the impact of entire marketing mix to consumption of non-healthy food in young children.
Ključne riječi
obesity; marketing mix; non-healthy foods; children; public health
Hrčak ID:
218631
URI
https://hrcak.srce.hr/218631
Datum izdavanja:
31.12.2018.
Podaci na drugim jezicima:
hrvatski
Posjeta: 1.518
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