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South Eastern European Journal of Communication, Vol. 1 No. 1, 2019.

Original scientific paper

https://doi.org/10.47960/2712-0457.2019.1.1.107

CORPORATE SOCIAL RESPONSIBILITY IN HIGHER EDUCATION INSTITUTIONS (THE EXAMPLE OF CATHOLIC UNIVERSITIES)

Suzana Obrovac Lipar ; Catholic University of Croatia, Zagreb, Croatia

Full text: croatian pdf 441 Kb

page 107-118

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Full text: english pdf 10 Kb

page 119-119

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Abstract

Neither universities can remain immune to the social changes in the global world nor can the academic community be oriented only to their actions and their survival, founding their existence only
in education, scientific and research work. It is expected from universities today to open to the society and community in which they exist and work and to contribute to that society. Corporate social
responsibility (CRS) as a concept represents the willingness of a business entity to voluntarily align business with the needs of society in the widest possible sense, without being bound/forced to that by the law. The universities contribute to the communities, in which they exist in different ways: by providing scholarships for students from low-income families, rectors’ award for excellence, scholarship for the students from other poor countries who will return to their countries after graduating
and support its development, by volunteering support, working for organization free of charge, participating in programs for refugees, programs for elder, language courses, sports activities and etc.
The main goal of this paper /research is to compare how various Catholic universities in the world relate to social responsibility and how they implement and communicate it. The methods used for this
research were the survey method as well as the content analysis of the web sites of twelve Catholic
universities.
The results presented in this paper could be used for creating and designing a future corporate social
responsibility strategy for higher education institutions.

Keywords

corporate social responsibility; university social responsibility; catholic university; higher education institutions; public relations; communication

Hrčak ID:

233064

URI

https://hrcak.srce.hr/233064

Publication date:

28.6.2019.

Article data in other languages: croatian

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