Izvorni znanstveni članak
https://doi.org/10.46640/imr.11.21.2
Affective Culture as a Consequence of the Mediatization of Emotions
Goran Bulatović
orcid.org/0000-0003-1087-7247
; Fakultet za medije i komunikacije, Univerzitet Singidunum, Beograd, Srbija
Ljiljana Lj. Bulatović
orcid.org/0000-0003-1087-7247
; Fakultet za medije i komunikacije, Univerzitet Singidunum, Beograd, Srbija
Sažetak
Technological innovations and digitization of the media ecosystem, mobility, accessibility, intimacy and individualization of content influenced the change in the model of media reporting and communication culture. In this paper, we consider the practice of mediatization of emotions through affective news as generators of the construction of affective culture, we point out the mode of action of mediatized affective culture and its most important characteristics - discourse, alignment and belonging. Acting according to the logic of the media instead of their own, mediatized emotions and public affects increasingly become the topic and essence of news and journalistic stories, so instead of verified facts, they are offered to the public as a reliable basis for making rational decisions for future action. In the paper, we show how emotions are perceived as artifacts in a mediatized affective culture, how they are shared through affective news and how, based on them, the audience of the media system negotiates and shapes discourses, generates feelings of alignment and belonging, and shapes communities based on common emotions. We also point out that affective discursive alignment does not only occur in the area of positive but also negative emotions, and that polarization based on affective news and the communities formed on it does not always contribute to a better understanding of the world and its problems.
Ključne riječi
mediatization; affective culture; affective news; emotions; media
Hrčak ID:
283658
URI
Datum izdavanja:
11.9.2022.
Posjeta: 516 *