Stručni rad
https://doi.org/10.56321/IJMBS.8.13.36
POLITICAL PROPAGANDA AND FAKE NEWS: TRENDS ON SOCIAL MEDIA
Matea Topić Crnoja
orcid.org/0000-0002-5103-8055
; University of Zagreb Faculty of Economics & Business, Zagreb, Croatia
Mirko Palić
orcid.org/0000-0001-8192-7868
; University of Zagreb Faculty of Economics & Business, Zagreb, Croatia
Sažetak
The main topic of this article is to analyse the concept of political propaganda and its transition from traditional media to social networks and the consequences that it has in the public space through the development of a whole new paradigm of information bubbles in which users are surrounded only by like-minded people, and information and news that support their worldview and value system. This entire system is often bordered by fake news that are difficult to distinguish from true news. Different academic researches, as well as the examples given in the paper, show that there are numerous examples of successful political propaganda based on fake news and its viral transmission through social networks. The paper examines contemporary solutions and efforts of various social networks as well as national legislation to mark and limit the spread of misinformation. For now, it seems that the solution lies not only in advanced algorithms and large number of employed “fact checkers”, but also in the systematic education and awareness of users to actively seek different views and solutions to issues that interest them in order to expand and ultimately break their informational “bubble”.
Ključne riječi
fake news; propaganda; social networks
Hrčak ID:
288342
URI
Datum izdavanja:
23.12.2022.
Posjeta: 1.176 *