Business Excellence, Vol. 17 No. 2, 2023.
Preliminary communication
https://doi.org/10.22598/pi-be/2023.17.2.37
MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION
Nanang Jantan Jumeneng Parikesit
orcid.org/0009-0001-0104-2873
; Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, Indonesia
Catur Sugiarto
; Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, Indonesia
Abstract
This study aims to determine the effect of health consciousness and risk
perception on the intention of using railway transportation during the COVID-19
outbreak, directly or indirectly, through consumer trust in Indonesian train services.
These factors are the most dominant motives for the passengers to use railway
transportation; where during the COVID-19 outbreak, PT KAI, as the only railway
transportation company in Indonesia, has been present as public transportation that
prioritizes the health of its customers. This research is expected to provide
information and additional knowledge for practitioners, especially the management
of the Indonesian Train Service Company, regarding the dominant factors influencing
the intention of railway transportation users in the COVID-19 outbreak so that they
can determine the right strategy to increase the number of train users.
Keywords
Covid-19 outbreak; health consciousness; intention of use; risk perception; trust
Hrčak ID:
311070
URI
Publication date:
11.12.2023.
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