Izvorni znanstveni članak
https://doi.org/10.20867/thm.30.3.2
Spa industry resilience in changing external conditions: Nexus between tourist attractiveness and fiscal policy
Markéta Novotná
orcid.org/0000-0002-6839-7513
; Á, PhD., Assistant professor, Masaryk University Faculty of Economics and Administration, Department of Regional Economics, Brno, Czech Republic
Petr Halámek
; PhD., Assistant professor Masaryk University Faculty of Economics and Administration, Department of Regional Economics, Brno, Czech Republic
Dominika Tóthová
; PhD., Assistant professor Masaryk University Faculty of Economics and Administration, Department of Regional Economics, Brno, Czech Republic
Sažetak
Purpose – This study aims to evaluate the performance of the Czech spa industry within a
dynamically changing external environment, specifically in the context of the COVID-19
pandemic. Considering the relationship between tourist attractiveness and fiscal policy
effectiveness, the research explores the divergences existing among spa companies functioning
across discrete spa resort categories within the Czech Republic.
Methodology/Design/Approach – The research employs secondary data obtained from the State
Statistical Office and the Business Register. The analysis entails an examination of the
relationship between the level of tourist attractiveness and alterations in sales.
Findings – The study reveals that spa resorts with higher levels of tourist attractiveness
encountered a more pronounced decline in sales. Despite the notable allocation of public funds,
the impact of subsidies on economic outcomes remained limited.
Originality of the research – A contribution lies in its revelation of the adverse implications of
over-reliance on tourism for the spa industry. The study highlights the imperative for
diversification in resort portfolios. Moreover, the research offers valuable insights into the
optimal allocation of subsidies, suggesting directions for more effective utilization and
distribution in a manner that supports the industry's long-term sustainability and resilience.
Ključne riječi
health tourism; self-payers; spa industry; subsidies; uncertainty; Czech Republic
Hrčak ID:
318205
URI
Datum izdavanja:
21.6.2024.
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