Professional paper
Presentation of the results of the Colorectal Cancer Awareness Month Facebook campaign
Karmen Korda Orlović
orcid.org/0000-0003-4950-7083
; Croatian Institute of Public Health, Zagreb, Croatia
Ivana Andrijašević
; Croatian Institute of Public Health, Zagreb, Croatia
Ivana Brkić Biloš
; Croatian Institute of Public Health, Zagreb, Croatia
Abstract
The campaign conducted during Colorectal Cancer Awareness Month achieved above-average results.
From the available data and parameters, it can be concluded that a higher Clear Communication Index
of an individual post and the amount of promotion do not guarantee better results, that is a higher
engagement rate. However, a larger sample is necessary for a better analysis. The biggest challenge to
the implementation of such campaigns is the constant modification of algorithms and trends on the social
network itself, in this case Facebook
Keywords
Public health campaign; National Colorectal Cancer Early Detection Program; engagement
Hrčak ID:
318250
URI
Publication date:
30.6.2024.
Visits: 32 *