Agroeconomia Croatica, Vol. 14 No. 1, 2024.
Prethodno priopćenje
Characteristics and Preferences of Consumers of Organic Agricultural and Food Products in Osijek-Baranja County
Lidija Maurović Košćak
; Hrvatska agencija za poljoprivredu i hranu, Vinkovačka cesta 63c, Osijek, Hrvatska
Darija Ivanković
; Veleučilište „Lavoslav Ružička“ u Vukovaru, Blage Zadre 2, 32000 Vukovar, Hrvatska
Snježana Tolić
; Fakultet agrobiotehničkih znanosti Osijek Sveučilišta J. J. Strossmayera u Osijeku, Kralja Petra Svačića 1d, Osijek, Hrvatska
Sažetak
The study’s objective was to determine the sociodemographic characteristics and consumer preferences for local organic agricultural and food products in Osijek-Baranja County. Sociodemographic traits, purchasing frequency and form, product origin, and consumer willingness to pay higher prices for certified organic products were considered. The study involved 236 participants. The results indicated a strong support for the locally produced organic products and direct purchases from producers, as well as the importance of aligning prices with a perceived value. A Chi-square test revealed an association between the gender and preferences for purchasing organic products in supermarkets, with the women being more inclined to buy the organic products in supermarkets than the men. Both genders equally preferred buying locally produced products, while the age and education level did not significantly impact the purchasing preferences.
Ključne riječi
consumers, sociodemographic characteristics, preferences, organic products, short supply chains
Hrčak ID:
319678
URI
Datum izdavanja:
20.7.2024.
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