Izvorni znanstveni članak
https://doi.org/10.20867/thm.31.2.9
Sustainable coastal and marine tourism in bangladesh: A qualitative evaluation
Mohammed Shahedul Quader
; Professor Department of Marketing, University of Chittagong, Bangladesh
H.M. Kamrul Hassan
; Associate Professor Department of Marketing, University of Chittagong, Bangladesh
Tareq Mahbub
; Associate Professor, Department of Marketing and International Business, North South University, Bangladesh
*
* Dopisni autor.
Sažetak
Purpose – The sustainable coastal and marine tourism can be regarded as a prerequisite for
ensuring socioeconomic development and maintaining an ecological balance on the planet, and it
has drawn keen attention among academicians, professionals, and stakeholders. This case-studybased qualitative research employed a multi-stakeholder approach, assessing the economic, sociocultural, and environmental impacts, both positive and negative, on coastal destinations.
Methodology – Data have been primarily collected through direct observation and face-to-face
interviews backed by secondary literature. Semi-structured questionnaires were employed to
gather data from a variety of tourism-related stakeholders from Cox’s Bazar and Saint Martin,
considered as tourist hotspots in Bangladesh.
Findings – The results revealed critical economic, social, and environmental interdependent
strategic issues responsible for the sustainable CMT industry.
Significance of the research – The study contributes to sustainability models through addressing
how multi-stakeholder collaboration can boost sustainable practices in tourism, integrating
actionable recommendations based on ‘10Ls’ factors for execution by relevant authorities.
Originality of the research – The originality of the study is placed on its evaluation of
sustainable practices in a tourism industry vulnerable to climate change. It presents a strategic
framework that provides theoretical and managerial understandings, aiding stakeholders
make informed decisions to enhance sustainable tourism.
Ključne riječi
sustainability, coastal and marine tourism, case study, Bangladesh, stakeholder theory
Hrčak ID:
332543
URI
Datum izdavanja:
13.2.2025.
Posjeta: 368 *