Original scientific paper
https://doi.org/10.20867/thm.31.2.9
Sustainable coastal and marine tourism in bangladesh: A qualitative evaluation
Mohammed Shahedul Quader
; Professor Department of Marketing, University of Chittagong, Bangladesh
H.M. Kamrul Hassan
; Associate Professor Department of Marketing, University of Chittagong, Bangladesh
Tareq Mahbub
; Associate Professor, Department of Marketing and International Business, North South University, Bangladesh
*
* Corresponding author.
Abstract
Purpose – The sustainable coastal and marine tourism can be regarded as a prerequisite for
ensuring socioeconomic development and maintaining an ecological balance on the planet, and it
has drawn keen attention among academicians, professionals, and stakeholders. This case-studybased qualitative research employed a multi-stakeholder approach, assessing the economic, sociocultural, and environmental impacts, both positive and negative, on coastal destinations.
Methodology – Data have been primarily collected through direct observation and face-to-face
interviews backed by secondary literature. Semi-structured questionnaires were employed to
gather data from a variety of tourism-related stakeholders from Cox’s Bazar and Saint Martin,
considered as tourist hotspots in Bangladesh.
Findings – The results revealed critical economic, social, and environmental interdependent
strategic issues responsible for the sustainable CMT industry.
Significance of the research – The study contributes to sustainability models through addressing
how multi-stakeholder collaboration can boost sustainable practices in tourism, integrating
actionable recommendations based on ‘10Ls’ factors for execution by relevant authorities.
Originality of the research – The originality of the study is placed on its evaluation of
sustainable practices in a tourism industry vulnerable to climate change. It presents a strategic
framework that provides theoretical and managerial understandings, aiding stakeholders
make informed decisions to enhance sustainable tourism.
Keywords
sustainability, coastal and marine tourism, case study, Bangladesh, stakeholder theory
Hrčak ID:
332543
URI
Publication date:
13.2.2025.
Visits: 741 *