Transition, Vol. 26 No. 52, 2025.
Review article
EVALUATION OF THE BUSINESS ENVIRONMENT IN THE FRAMEWORK OF THE PROCESS OF ASSESSING THE CREDITWORTHINESS OF COMPANIES IN BOSNIA AND HERZEGOVINA
Arijana Salkić
Abstract
It is unquestionable that the success of companies is influenced by the macro- and
microenvironment in which they operate. In the paper, we presented the basic elements of the
business environment, as well as PESTLE and SWOT analysis, that is, tools for researching the
environment in which companies operate, as well as for an in-depth analysis of the company's
strengths and weaknesses. We further considered the situation in the business environment in
BiH, and compared the same with countries in the region. The paper presents the results of
research on business environment's research in companies in Bosnia and Herzegovina. In
addition, it was investigated whether and in what way the assessment of the business
environment in banks in Bosnia and Herzegovina is carried out within the process of assessing
the creditworthiness of companies.
Keywords
Hrčak ID:
336245
URI
Publication date:
24.3.2024.
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