Izvorni znanstveni članak
https://doi.org/10.20867/thm.31.4.1
The perceived impact of cultural heritage tourism on sustainable community development: a moderated-mediation analysis
Prosenjit Ghosh
; PhD, Associate Professor, Marwadi University, Faculty of Management Studies, India
*
Srijib Shankar Jha
; PhD, Associate Professor Marwadi University, Faculty of Management Studies, India
Mir Abdul Sofique
; PhD, Professor The University of Burdwan Department of Tourism Management, India
P. Priyadarsini
; PhD, Professor Tagore Engineering College Department of Management Studies, India
* Dopisni autor.
Sažetak
Purpose – This paper investigates the impacts of cultural heritage tourism (CHT) dimensions
on sustainable community development (SCD) in Bishnupur, India. It explores how cultural
heritage tourism influences the quality of life (QL) and community involvement (CI) in local
surroundings, thereby effecting sustainable development.
Methodology/Design/Approach – The research employed structured questionnaires for data
collection from the community. Structural equation modelling and moderated mediation
analysis were used to examine the hypotheses.
Findings –The study revealed that cultural heritage value (CHV) and perceived benefits
(PB) significantly impact SCD, mediated by QL. Community involvement (CI) is found to
moderate the mediating impact of QL on the connections among CHV, PB, and SCD.
Originality of the research – This research introduces a moderated-mediated model to measure
the impact of CHT on SCD, which is novel in the context of Bishnupur. It uniquely combined
the dimensions of CHV, PB, and DD (destination development) with QL and CI to understand
their interplay in fostering sustainable community development.
Implications – These findings offer valuable insights for stakeholders in cultural heritage
tourism, highlighting the importance of focusing on QL and CI to enhance SCD. The study
indicates that local authorities and community members should work together to conserve
and ensure cultural-heritage conservation and promote sustainable community development.
Ključne riječi
Hrčak ID:
340332
URI
Datum izdavanja:
4.12.2025.
Posjeta: 0 *